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Purfresh to Present at the FDA Product Tracing Systems for Food—Public Meeting

Fremont, Calif. – Dec. 8, 2009 – Purfresh, a provider of innovative, science-based solutions that purify, protect and preserve our food and water, today announced that it is scheduled to comment at the Food and Drug Administration’s (FDA’s) Product Tracing Systems for Food—Public Meeting in Washington, D.C. Held in collaboration with the United States Department of Agriculture’s Food Safety and Information Service (FSIS), the meeting will take place Dec. 9 and 10 from 9:00 a.m. to 5:00 p.m. David Cope, president and CEO of Purfresh, will give an oral presentation titled Intelligent Traceability: The Missing Link on Wednesday, Dec. 9 between 3:00 p.m. and 4:40 p.m. EST.

Event: Product Tracing Systems for Food—Public Meeting
Date: Wednesday, Dec. 9, 2009
Time: 3:00 p.m. – 4:40 p.m. EST
Location: Jefferson Auditorium, USDA South Building, Washington, D.C.
Topic: Intelligent Traceability: The Missing Link

The FDA realizes that federal food safety agencies need to increase the speed and accuracy of traceback investigations and traceforward operations. The meeting will provide a venue to discuss the core elements of product tracing systems, gaps in current product tracing systems, and mechanisms to enhance product tracing systems for food. The FDA and FSIS also intend the meeting to improve the ability of the two agencies to use the information in such systems to identify the source of contamination during outbreaks of foodborne illness, and to improve the ability of all persons in the supply chain to more quickly identify food that is, or potentially is, contaminated and remove it from the market during traceforward operations.

About Purfresh, Inc.
Purfresh offers a range of innovative, science-based solutions that purify, protect, and preserve our food and water. Purfresh’s crop protection applications, food wash systems, and cold chain technologies effectively safeguard fresh produce before and after harvest. Our water technologies purify and disinfect bottled, pharmaceutical and consumer products. Today, customers in 42 countries rely on Purfresh to boost yields, control costs, and improve the safety and quality of their products, including Coca-Cola, Procter & Gamble, Safeway, Orchard View Farms, and Wyeth Pharmaceuticals. For more information, visit www.purfresh.com.