Purfresh Awarded “Game Changer” of the Year Honored as one of California’s most innovative businesses Fremont, Calif. – July 6, 2011 – Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that it has been selected as “California’s 2011 Leaders In Agriculture Innovation” by Grow-California for its cutting-edge approach to business which has a positive impact on California’s agricultural industry and economy. The award will be presented by California Secretary of Agriculture, Karen Ross, and USDA Rural Development State Director, Dr. Glenda Humiston, at a special ceremony during the inaugural California Agriculture Innovation conference on the campus of U.C. Davis on July 21st. “We are honored to be selected as one of California’s 2011 leaders in agricultural innovation,” said Mr. David Cope, president and CEO of “At Purfresh, we are focused on improving efficiencies throughout the food supply chain by helping the agricultural industry leverage next-generation products to maximize food production, enhance the quality of food grown, and reduce losses that occur during transit. This acknowledgment is a reflection of our commitment and dedication to the worldwide ag industry.” The California Agriculture Innovation conference marks the first time that the Silicon Valley will be focusing on the Central Valley and beyond for potential investment opportunities within the state’s agricultural industry to help ag entrepreneurs grow and develop while at the same time creating new companies and jobs which will help rebuild the economy. Conference organizers hope that by bringing the venture capital community together with the agricultural community, there will be tremendous potential to create an innovative technology hub for agriculture in the Central Valley which will spawn new companies, jobs, and economic activity. “Purfresh is a true game changer in its innovative approach,” said Jon Gregory, president and CEO of Grow California. He added, “It is a business that has caught the interest of numerous investors, bankers, and economic development organizations who consulted with us to identify California agricultural companies who were impressed by their focus on innovation.” To be considered as a Game Changer of the Year, companies must be headquartered in California or have significant operations or facilities in the state; have at least $5 million in annual revenue in 2010; and, be in existence for at least four years. A selection committee comprised of investment banks, venture capital funds, academia and conference sponsors reviewed nominations and determined the winners. For more information about the California Agriculture Innovation conference and the “Game Changer of the Year” awards, visit: http://www.grow-california.com/http://www.grow-california.com/. About