Purfresh Helps Plants Beat the Heat; New Weather Service Monitors Solar Stress
Free information service enables growers around the world to avoid costly solar damage
Fremont, Calif. – June 15, 2011 – Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, unveils the file://localhost/plant-performance.jspPlant Performance Almanac™ (PPA™), the industry’s only solar stress monitor, and announces free subscriptions to the web-based service for a limited time.
Solar stress conditions such as sunburn, sunscald, and heat stress can destroy up to 50 percent of a crop. Tracking global conditions, this new information service helps growers around the world make better informed crop management decisions by keeping them informed of climatic conditions that can lead to solar stress in crops. Available on the web, with optional and SMS alerting, the PPA helps grower-subscribers avoid costly sun damage by knowing when to apply preventative solar crop protection.
Developed in conjunction with the internationally-recognized hydrology and climate expert Dr. Eric Wood from Princeton University, the PPA intelligently considers independent factors that when combined cause solar stress in crops.
“Leveraging new technologies is essential for growers, especially with continued climatic changes. When we created this unique new tool, we looked at how best to enhance crop protection decisions in an easy, user-friendly manner,” said Dr. Wood. “No other information service considers all the factors that lead to damaging effects of the sun, and preventative decision making is crucial.”
Visually rich and easy to use, subscribers have access to a full a range of metrics including historical, current, and forecasted indexes, and have the option to subscribe to smart notifications with location-specific alerts. The PPA intelligently combines temperature, radiant heat, and ultraviolet stress indexes with proprietary algorithms that consider environmental variables that cause solar damage in crops.
“Humans who suffer from sunburn can heal, but crops that are sunburned are irreversibly damaged, so prevention is the key to success in mitigating solar damage in crops,” said Mr. Riley Reynolds, director of global development and technical sales support for Purfresh. “The PPA is the first-of-its- kind information service on the market today, and combined with our line of Purshade® solar protectants, we’re able to offer growers the most advanced tools available to combat the damaging effects of the sun.”
Developed by the experts in solar stress crop protection, the http://www.purshade.com/Purshade family of products is engineered with Advanced Reflectance Technology™ (ART™) to provide superior protection against solar stress. Specially formulated for ease of use, Purshade calcium-based products are easy to mix, apply, and remove; are highly compatible with other products; and can be applied with standard spray equipment.
Visit https://www.intellipur.com/plant-performance.jsphttps://www.intellipur.com/plant-performance.jsp to register.