Press Room
Press Room Main > Press Release Index > Press Release
Press Release
“Quality by Purfresh” - the New Mark of Innovation Leading to Safer, Fresher Food
Livermore, Calif. – May 5, 2008 – Today, at the United Fresh event in Las Vegas, Purfresh, Inc., a leading provider of clean chemistry-based solutions that improve quality and yield for the produce industry, introduced “Quality by Purfresh,” a program to recognize progressive Purfresh customers for their commitment to delivering fresher and safer food through enhanced pre- and post-harvest practices. Through the new program, Purfresh customers will receive the “Quality by Purfresh” mark for their efforts to conserve water; reduce the use, residue and disposal of chemicals; and provide some of the highest quality commodities in the industry. The “Quality by Purfresh” logo will appear on packaging and promotional materials to demonstrate the mark of progress, innovation and leadership.
“The growing demand for safer and higher quality products shows that consumers are concerned with the human health and environmental impact of the products they buy,” said Purfresh president and CEO David Cope. “Quality by Purfresh is designed to promote best practices in the food industry by communicating superior quality and safety standards to grocers and food customers.”
Qualifying Purfresh customers will demonstrate exceptional quality standards, enhanced food safety practices, reduced chemical use and water conservation measures at various segments within their operations.
Purfresh provides a family of science-based products that enhance produce quality, protect safety and boost yields without the use of traditional chemicals. Growers who use Purfresh products consistently enjoy a high return on their investment in the form of savings on chemical expenses, reduced crop losses both pre- and post-harvest, and more efficient use of water. Purfresh’s solutions are “plug and play” with standard growing and shipping operations, making it easy for growers to integrate sustainable methods into their everyday practices.
Added Cope, “Purfresh customers depend on our solutions to protect their products, and we are committed to finding ways to not only improve the quality and safety of produce, but also the environmental and working conditions of the industry.”
About Purfresh, Inc.
With more than 300 customers in 22 countries, Purfresh is a leader in clean solutions for food and water. Its chemical-free, ozone-based family of products has been approved by the FDA, EPA and USDA to kill deadly, food-borne pathogens such as E. coli and Salmonella, while remaining 100 percent organic. Its water solutions use the safest and most natural purification and disinfection agent for both bottled water and pharmaceutical applications. Purfresh’s patented technologies preserve and protect the world’s food and water supply throughout the pre-harvest and post-harvest packaging, transport and cold storage processes. Its cutting-edge, thin-film sunshield, made from harmless calcium carbonate crystals, reduces sunburn damage and product losses for growers, resulting in better quality product and increased returns. Industry leaders such as Coca-Cola, PepsiCo, Sunkist, Procter & Gamble, Colgate-Palmolive, Safeway, Sun Pacific, Orchard View Farms, Paramount Farms, Wilson Batiz, and Wyeth Pharmaceuticals rely on Purfresh for product purity. For more information, visit www.Purfresh.com.
Media Contact:
Matthew Lewis (for Purfresh)
415-977-1931
matthew@antennagroup.com
|
