Purfresh Appoints Plumrose USA Leader David Schanzer to its Board of Directors
Industry veteran CEO brings decades of senior management and sales experience
Fremont, Calif. —May 2, 2012—Purfresh, Inc., an innovator of active atmosphere and supply chain management technologies that optimize the quality of fresh food as it moves around the world, announced today the appointment of Mr. David Schanzer to its board of directors. Mr. Schanzer, chief executive officer of Plumrose USA, Inc., a subsidiary of Danish Crown, joins a stellar line up of technology and venture capital leaders, who together bring a broad range of strategic and operational insights to Purfresh.
"David is a highly respected business leader whose experience and skill-set complement the strategic direction of Purfresh," said Dr. Brian Westcott, president and CEO of Purfresh, Inc. "His extensive sales, marketing, and executive management background, as well as his significant retail and fresh food experience, will be invaluable to our board of directors, particularly as we grow our worldwide customer base and expand beyond fresh produce."
Prior to Plumrose USA, Mr. Schanzer co-founded and was chief executive officer of Global Fresh Foods, a technology provider that naturally extends the shelf life of fresh proteins. Before Global Fresh Foods, Mr. Schanzer was group vice president for Foster Farms, where he led retail marketing and business units, foodservice sales and marketing, retail sales merchandisers, and research and development. Earlier, Mr. Schanzer held senior positions at Kraft Foods, ConAgra Foods, and Fresh Express. Mr. Schanzer holds a Master's degree from the Kellogg Graduate School of Management at Northwestern University, Illinois, and a Bachelor of Science degree from Northwestern University, Illinois.
"Around the world, Purfresh is recognized for its quality and innovative technologies, and it's an honor to the join the board of directors," said Mr. Schanzer. "Given the broad appeal, the compelling value, and the Company's leadership in bringing together a global community, Purfresh is well positioned for growth and expansion."
Mr. Schanzer joins Dr. Fred Grauer, Chairman, Mr. Bill Elmore, Mr. Jeb Miller, Mr. Mike Sherman, and Dr. Westcott on the Purfresh board of directors.