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Purfresh Appoints Tom Justmann as Pre-Harvest Business Director

Senior Agricultural Executive Brings Life Sciences and International Experience

Livermore, Calif. – April 29, 2008 – Purfresh, formerly known as Novazone, Inc., a leading provider of clean solutions for food and water, today announced the appointment of Tom Justmann as pre-harvest business director for North America and Europe. Mr. Justmann joins Purfresh after more than 30 years in the agriculture and life sciences fields with companies including Makhteshim-Agan, Arysta Lifescience Corporation and American Cyanamid Company; at Purfresh, Mr. Justmann will lead the pre-harvest business unit throughout North America and Europe.

“With global food production concerns on the rise, the food industry needs new solutions for protecting and enhancing crops in order to maximize yields while maintaining quality,” said Purfresh president and CEO David Cope.  “Our team of scientists and chemists has been developing new products that address conditions in the field, particularly solar stress and water utilization – two major factors that affect the bottom line. Tom’s 30 years of industry experience in management and specialty crop operations will be a vital asset as we expand the pre-harvest side of our business.”

Before joining Purfresh, Mr. Justmann worked as a consultant for Makhteshim-Agan, the largest off-patent supplier of crop protection products in the world. At Makhteshim-Agan, Mr. Justmann was responsible for developing strategic product plans together with business development with large corporate accounts like DuPont, Bayer and BASF. Prior to Makhteshim-Agan, Mr. Justmann spent over ten years with Arysta Life Sciences, where he consistently grew sales and profits beyond projected goals as vice president of commercial and specialty products and director of global sales. Previously, Mr. Justmann worked for the American Cynamid Company throughout the US and Europe as director of agricultural products.
           
“Purfresh is an exciting company on a solid growth track,” said Mr. Justmann. “I look forward to leveraging Purfresh’s science-based approach and applying my experience to the changing needs of the food industry.”

About Purfresh, Inc.
With more than 300 customers in 22 countries, Purfresh is a leader in clean solutions for food and water. Its chemical-free, ozone-based family of products has been approved by the FDA, EPA and USDA to kill deadly, food-borne pathogens such as E. coli and Salmonella, while remaining 100 percent organic. Its water solutions use the safest and most natural purification and disinfection agent for both bottled water and pharmaceutical applications. Purfresh’s patented technologies preserve and protect the world’s food and water supply throughout the pre-harvest and post-harvest packaging, transport and cold storage processes. Its cutting-edge, thin-film sunshield, made from harmless calcium carbonate crystals, reduces sunburn damage and product losses for growers, resulting in better quality product and increased returns. Industry leaders such as Coca-Cola, PepsiCo, Sunkist, Procter & Gamble, Colgate-Palmolive, Safeway, Sun Pacific, Orchard View Farms, Paramount Farms, Wilson Batiz, and Wyeth Pharmaceuticals rely on Purfresh for product purity. For more information, visit www.purfresh.com.

Press Contact:
Alanna Gino, Antenna Group (for Purfresh)
415-977-1918
alanna@antennagroup.com