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Transport Expert Joins Purfresh Advisory Board

Peter Wade Brings 30 Years of Shipping Management Expertise to Esteemed Advisory Board

Fremont, Calif. — April 7, 2009 — Purfresh, Inc., provider of clean technologies that purify, protect, and preserve our food and water, today announced ocean transport expert Peter Wade has joined the company’s Advisory Board.  With extensive experience managing shipping operations for numerous global firms, Mr. Wade will advise on the ongoing development of the Purfresh Transport™ family of shipping solutions to accelerate widespread adoption in the expanding global market for fresh commodities.

“Adding someone to the Purfresh team like Peter with such a strong background in transport operations and management marks a pivotal step for us as we move to expand into new markets with our shipping solutions,” said David Cope, president and CEO of Purfresh.  “Peter’s intimate knowledge of the industry will help us formulate and refine effective solutions for shippers and shipping lines for the safe transportation of perishable and high-value commodities.”

With a career in the ocean transportation business spanning 30 years, Mr. Wade has taken a leading role in all facets of container operations and vessel planning including management experience at Hapag-Lloyd, Lykes Lines, PM&O and Australia New Zealand Direct Line (ANZDL).  In his previous position at ANZDL, Mr. Wade served in a variety of roles, including operations manager, import manager responsible for refrigerated cargoes, as well as claims manager.  As the founder and current president of LA Marine, an independent cargo surveying and consulting business, Mr. Wade has managed service operations for APL, Matson and U.S. Lines, in addition to various P&I Clubs and law firms. Mr. Wade has a bachelor’s degree in general business and finance from the University of Massachusetts.

“By enabling new routes and longer traveling distances, Purfresh Transport is poised to make a significant impact on the way we deliver fresh commodities to customers around the world,” explained Mr. Wade. “Consumer and industry concerns over the safety of our food supply are leading the transport industry to a pivotal point, where sustainability and quality assurance tools converge. I’m looking forward to helping Purfresh capitalize on the enormous opportunity to safeguard food transport and become the driving force behind quality management.”

Purfresh Transport is the shipping industry’s only active atmosphere management technology to control ripening, prevent decay without residue and enhance safety during short and long-haul shipments of fresh produce.  By actively monitoring and managing the environment inside the reefer, Purfresh Transport ensures the safe arrival of even the most sensitive fruits and vegetables.

Wade joins Dr. Eric Wood, Dr. Paul A. Hall, and Dr. D. M. Graham on the Purfresh Advisory Board.

About Purfresh, Inc.