Press Room

Press Room Main > Press Release Index > Press Release

Press Release

The Yummy Fruit Company Continues to Lead in Eco-Friendly Practices with Purfresh Technology

Top apple producer in New Zealand deploys Purfresh Cold Storage to reduce decay and control ripening naturally

Fremont, Calif., USA & Hawkes Bay, New Zealand – April 6, 2010 – Purfresh, a provider of clean technologies that purify, protect, and preserve our food and water, today announced that The Yummy Fruit Company, a New Zealand-based grower and packer, has integrated Purfresh® Cold Storage as a key component of the company’s strict environmentally-friendly, post-harvest processes. Purfresh’s intelligent atmosphere solution, which incorporates ozone-based technology, preserves produce quality and extends the shelf life of Yummy’s Braeburns, Galas, Pink Lady, and Granny Smith apples by reducing decay and controlling ethylene levels in its storage rooms—all without the use of chemicals.

“Over the 30 years we have been in business, we have focused on delivering fresh, high quality, excellent tasting fruit to our customers, and Purfresh helps us met our high standards in an eco-friendly way,” said Mr. Paul Paynter, general manager of The Yummy Fruit Company. “Our commitment is further enhanced by Purfresh’s state-of-the-art clean technologies, helping to protect the quality of our apples.”

The patented Purfresh Cold Storage technology assures an unprecedented level of food safety and quality combining a scalable, plug-and-play ozone-based solution specifically engineered for refrigerated storage environments with Purfresh Intellipur® online analytics—a powerful information service that includes environmental sensing, web-based monitoring, alerting, data reporting, and analysis along with remote control and diagnostics. These new state-of-the-art technologies allows Yummy to effectively regulate the ripening process and control decay while maintaining overall fruit quality in 16 of its controlled atmosphere rooms.

“Today it’s about the appropriate use of advanced technologies that help deliver the best product to the market without the use of chemicals,” said Mr. Paul Midgley, managing director of Post-Harvest Solutions Limited. “Representing Purfresh in New Zealand, I’m able to provide our top growers with industry-leading solutions to help them be more competitive in the local and global marketplace.”

“Given the competitive landscape and pressure that fruit growers and packers are seeing today, it is a pleasure to work with Yummy—a progressive, eco-minded company—and to help them gain market advantage and powerful consumer confidence using our solutions,” said David Bouchard, general manager, post-harvest and transport solutions for Purfresh. “With the continued global demand for our solutions, we’ve added regional resellers throughout the world. Post-Harvest Solutions Limited’s expertise and regional knowledge, along with our industry-leading products, allows us to expand our global reach and deliver on our mission to purify, protect, and preserve the world's fresh food.

About Purfresh, Inc.