Purfresh Adds Key Personnel to Support Growth in Latin America
Growing demand for Purfresh's intelligent cargo protection technology fuels expansion
Fremont, Calif. —March 20, 2012—, a market leader of ocean transport and supply chain management technologies that optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer, today announced expansion in Latin America with the appointment of Mr. Armando Galue as Manager, South America and Mr. Miguel Gomez as Manager, Central America and Mexico.
Latin America continues to be a key market for the Purfresh Transport technology, protecting the quality of berries, citrus, melons, tropical fruit, and stone fruit exported out of Central America, Mexico, and South America to Africa, Asia, Europe, the Middle East, and North America. Purfresh Transport is the only solution proven effective to minimize decay, control ripening, and enhance food safety without the use of chemicals, making it an ideal solution to protect decay-prone or ethylene-sensitive fruit for as short as 14 days to more than 45 days on the water.
"Armando and Miguel bring proven track records and extensive industry experience to Purfresh," said Mr. David Bouchard, general manager of "As we continue to capitalize on new and existing regions of growth and ramp production of our intelligent cargo protection product line, Armando and Miguel will advance our existing relationships and expand our ever-growing customer base in Latin America."
With more than 25 years' experience in the ocean transportation industry, as Manager of South America at Purfresh, Mr. Galue will expand and build upon the Company's customer base. Previously, Mr. Galue was sales manager for Hamburg Sud North America, where he managed a portfolio of key account including Chiquita, Del Monte Fresh Produce, and JF Hillebrand. Before Hamburg Sud North America, Mr. Galue held management positions for Hamburg Sud de Venezuela, Crowley American Transport de Venezuela, and H.L Boulton & Co., S.A.
Also a long-time industry veteran, Mr. Gomez was director of sales and customer service for Hapag-Lloyd before joining Purfresh. During his tenure at Hapag-Lloyd, he was responsible for logistics, operations, and commercial managing of owned offices and third-party agencies in Central America. Previously, Mr. Gomez served as sales director for CP Ships, where he managed the Mexico territory. As Manager, Central America and Mexico for Purfresh, Mr. Gomez will continue to develop the region.