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Purfresh Appoints Jeremy Wood as Vice President of Finance

Senior Finance Executive Moves from High-tech to Clean-tech to Support Global Expansion

Livermore, Calif. – March 11, 2008 – Purfresh, formerly known as Novazone, Inc., a leading provider of clean solutions for food and water, today announced the appointment of Jeremy Wood as vice president of finance.  A veteran of multiple technology and consumer service companies including Netflix and PeopleSoft, Mr. Wood will manage the financial and administrative functions of the company as it expands its presence in domestic and international markets.

“The dramatic focus on food and water safety has led to the adoption of Purfresh applications in more than 20 countries around the world,” said David Cope, president and CEO of Purfresh, Inc.  “To support this rapid growth and build strong, sustainable financial and operational discipline, I am pleased to welcome Jeremy and have him as an integral part of the team.”

“After years of working with software and high-tech start-ups, I am excited to take on this new and important challenge, bringing new technologies that improve the food and water we consume every day,” said Jeremy Wood, vice president of finance of Purfresh, Inc.  “With Purfresh, I see an opportunity to capitalize on the strong global demand for clean and organic solutions to food and water problems, and I look forward to driving the company forward.”

Mr. Wood joins Purfresh from Netflix, Inc., where he served most recently as vice president of finance. During his tenure at the company, Netflix completed a successful IPO and revenues grew from $72 million to $1 billion.  Previously, Mr. Wood held senior finance roles for a variety of private and public companies including Asera, Peoplesoft, Scopus Technology (acquired by Siebel Systems), OpenVision Technologies (IPO and later acquired by Veritas Software) and Ernst & Young. Mr. Wood is a chartered accountant and holds bachelor degrees in accountancy and commerce from the University of the Witwatersrand, South Africa.

About Purfresh, Inc.