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Banner Year for Purfresh Transport Fuels Continued Advancements for Transport Industry

Purfresh celebrates 266% growth year-over-year in ocean shipments; New Year brings new innovation

FRUIT LOGISTICA 2011, Berlin–Feb. 9, 2011–Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced a 266% year-over-year growth in ocean shipments with its Purfresh® Transport—active cargo protection solution. Purfresh also announced today additional advancements in the Purfresh Transport technology which includes an updated, state-of-the-art communications system and a more streamlined design.

In addition to the substantial increase in number of trips, in 2010 Purfresh Transport was utilized to protect more than 40 different commodities for ocean voyages ranging from as short as 14 days to more than 45 days. Access to, and global availability, of the cargo protection technology also expanded significantly in 2010. Now more than 20 of the top ocean carriers across more than 90 ports around the globe offer the Purfresh Transport solution to their customers.

“This is a significant milestone for not only Purfresh, but for the transportation industry at large,” said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. “With expanding global demand for year-round fresh produce, fewer chemicals, and additional pressure to reduce costs and carbon footprints, the shipping industry is increasingly looking to improve operations with advanced technologies that are affordable, effective, and can be easily implemented. The growth we experienced in 2010 validates the tremendous value our Purfresh Transport system brings to global shippers and carriers.”

Unveiling the new streamline design at Fruit Logistica 2011, the latest Purfresh Transport system, equipped with Intellipur® software informatics, now offers worldwide cellular GSM technology and improved satellite communication. With the help of cutting-edge wireless communications, users of the transport solution will benefit from better connectivity, expanded coverage, and immediate access to post-voyage reports.

“With these new advancements, Purfresh continues to revolutionize the shipping industry with our ocean transport product line,” said Mr. Andy Smith, vice president of products for Purfresh. “With real-time visibility into a container’s environment—carbon dioxide levels, as well as temperature, relative humidity, and ozone levels—users are able to monitor fruit respiration and ripening. This form of load monitoring dramatically enhances the ability for ocean carriers to mitigate risks and reduce losses during a voyage by avoiding detrimental trip occurencies such as incorrect vent settings and extended power-off events.”

Addressing the increased need for on-trip tracking and information transparency, Mr. Bouchard added, “The ability to mitigate risk during the voyage is becoming more and more imperative, especially with longer trade routes. Shipping with Purfresh Transport equipped with Intellipur offers an almost continuous view into what’s happening inside the container. Think of our system as providing a window into the container even when the container is thousands of miles from port. When the cargo says ‘can you see me now?’ the answer is yes, making it feasible to resolve a problem before it becomes serious.”

Purfresh Transport is offered as a per-trip service from most major shipping lines.

About Purfresh, Inc.