Purfresh Names Patricia Castaneda Regional Sales Director, South America
Proven sales executive to build upon the Company's position and growth in South America
Menlo Park, Calif. —Jan 3, 2013—Purfresh, Inc., a market leader of active atmosphere and supply chain management technologies that optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer, today announced the appointment of Patricia Castaneda as the Regional Sales Director, South America.
"South America growers are leading the market as high quality suppliers of fresh fruit and vegetables in the world" said Patricia Castaneda. "We are looking forward to helping them expand their global markets through our innovative supply chain technology, reducing food waste and extending the shelf life of the products with higher quality"
"Patricia's breadth of experience and management skills make her the ideal sales leader for Purfresh as the Company continues its growth in South America," said Brian Westcott, CEO of Purfresh, Inc. "Patricia's appointment plays a important role in our ability to meet the rapidly increasing global demand for Purfresh services."
South America continues to be a key market for the Purfresh technology, protecting the quality of commodities such as grapes, berries, citrus, melons, tropical fruit, and stone fruit exported out of South America to Africa, Asia, Europe, the Middle East, and North America. Purfresh is the only solution proven effective to minimize decay, control ripening, and enhance food safety without the use of chemicals, making it an ideal solution to protect decay-prone or ethylene-sensitive fruit for as short as a few days to more than 45 days on the water.
Patrica brings thirteen years of experience working in global companies such as Hapag Lloyd, CP Ships, DHL Global Forwarding, where she gained expertise in the maritime freight industry and in the fruit and vegetables markets in Latin America.